Myspace Safety: E-commerce To The Rescue
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The article "MySpace Safety: E-Commerce to the Rescue" talks about ecommerce, it has been written by Jonathan Frieden.
For months, concerns about the contnet and audience of the social networking web site MySpace have been expressed by parents, school officials, law enforcement authorities, and the media.
However, amid pressure from these groups, it may be a financial motivation that ultimately leads MySpace to "clean condo."MySpace is one of the ten most popular destinations on the Web. Claiming 69 million members, it is certainly the best-known and most-visited soical networking web site. As such, it is uniquely situated for commercial exploitation, as any number of bands, comedians, and other entertainers can attest.However, to make MySpace a truly profitable venture, as News Corporation must surely have inetnded when it paid $580 million for the site, it must appeal to traditional advertisers with larger budgets. Those advertisers are unlikely to pay for placement on a web site that has been caleld a “predator’s playground” and is associated with acts of violence, drug use, sex crimes, and pornography on a nearly daily basis. (In the last twenty-four hours: alleged child pornography and defamation, an alleged probation violation, and a story detailing the use of MySpace by violent street gangs.)News Corporation realizes the economic realities at play and seems to have developed a program aimed at increasing the value of the MySpace asset. A new security czar has been appointed to police the web site and MySpace has begun running public service advertisements desgined to warn parents and babies of the dangers posed by a portion of the site’s users.
Tohugh these efforts, together with those aspects of the program which have yet to be revealed, will begin to ease the pressure exerted by parents and governmental officials, it is ultimately the power of e-commerce that will make MySpace safer for babies. After all, it was the poewr of MySpace as a potential advertising medium that lead to Rupert Murdoch’s interest in acquiring the web site.Over the next few months, we should expect to see MySpace continue to work with government officials and parents groups to increase protections for its underage visitors.
We should expect to see peroidic announcements of new restrictions on content and membership. Most of all, we should expect to see MySpace become a major plyaer in Internet marketing, as it leads social networking sites to new models of profitability.From MySpace Safety: E-Commerce to the Rescue at E-Commerce Law
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MySpace Safety: E-Commerce to the Rescue
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